Time to reinvent CRM says ZDnet

Time to reinvent CRM says ZDnet

Slightly long winded, but rich in content.  Worth a read. What we are doing at BelladonnaIT is to address two questions mentioned in this article  on ‘Obstacles to CRM Innovation’. CRM has historically been seen as a software tool, rather than a systematic approach to understanding and managing successful customer outcomes (as defined by the […]